The Air Game and the Ground Game
The Air Game and the Ground Game
The Ground Game Challenge
Real Impact Requires Relationships
For decades, community leaders have poured their heart and resources into solving some of society’s greatest problems. We know how important on-the-ground, community-based work is—with insider knowledge and trusted relationships—to create sustainable and relevant impact.
Expensive, Heavy Lift, Hard to Scale
The challenge is that relying on traditional outbound Ground Game efforts alone—like in-person events or direct outreach—to activate community members can be expensive, may not effectively reach the right audiences, and requires time-consuming follow-ups with interested volunteers often falling through the cracks of disjointed spreadsheets and dinosaur databases.
Air Game, "Challenge Accepted."
Imagine if these organizations were able to harness the power of streamlined technology, digital marketing, and data insights to propel their Ground Game efforts, provide consistent messaging to the right audiences, and analyze collective data to inform the strategies needed to really move the needle on the outcomes they’re hoping to drive—at scale! That’s exactly what the Air Game does!
The Air Game is designed to close the gap! It accelerates the Ground Game efforts by using smart, data-driven inbound strategies to maximize impact and mobilize communities at scale. It doesn’t replace the power of human collaboration, it fuels it—by connecting the right people to the right organizations at the right time!
Why the Ground Game loves (and needs) the Air Game
Expand Reach + Scale
We leverage digital marketing strategies to reach a broader audience—this means connecting with more potential leads, even in rural and underserved communities, so no one is left behind.
Maximize Efficiency
Using digital marketing and technology, we streamline engagement by automating outreach, personalizing interactions, and optimizing resources, enhancing Ground Game efforts.
Deepen Customer Insights
We analyze data insights on demographics, behaviors, and preferences, tailoring targeted outreach efforts, optimizing messaging, and ensuring a more effective recruitment process that resonates with potential leads to
drive results.
Reach Targeted Audiences
With data-driven marketing strategies and precise targeting, we’re able to reach those in areas where the need is the greatest, and who are most likely to be interested based on location or prior interactions.
Unlock Data Insights
We track engagement, conversion rates, and key metrics for the Ground and Air Game, providing optics to make data-informed decisions
that increase effectiveness of engagement strategies.
Nurture Leads Effectively
With automated customer journey touch points and our Community Guides (CX) available for support calls, we ensure potential leads are consistently nurtured, increasing conversions and long-term success.
Air Game in the Wild
The Air Game in our Every Child Initiatives has equipped child welfare agencies and community-based organizations—for the first time—with collective statewide data to better understand how each of their contributions work together to drive better outcomes for children and families impacted by foster care. This data provides the optics they need to make strategic, data-informed decisions, codify and scale best practices, and pivot away from ineffective efforts. This exponentially benefits everyone—both socially and economically!
2019
Every Child Oregon + Oregon Department of Human Services (ODHS)
2022
Every Child Arkansas + Arkansas Department of Children & Family Services (DCFS)
2024
Every Child TN + TN Department of Children Services (DCS)
2025
The Script + Small to large companies
2019
Every Child Oregon + Oregon Department of Human Services (ODHS)
2022
Every Child Arkansas + Arkansas Department of Children & Family Services (DCFS)
2024
Every Child TN + TN Department of Children Services (DCS)
2025
The Script + Small to large companies
Partner with us
Drop us a note to see how we can collaborate and create lasting impact together!